Just because you have a great product which does well in your own market, don’t assume it will automatically work in the same way in the UK or elsewhere. You need to identify why your range addresses gaps in a local market place and be prepared to adapt to meet retailer needs, explains Simon Waring, Managing Director of Green Seed UK.
Private label accounts for 47% of the UK grocery market. All multiple retailers have a segmented offer from premium to value, plus healthy, organic, kids’, free from and other specialist ranges. Private label could be a route for you to develop a profitable partnership with UK retailers.