Just because you have a great product which does well in your own market, don’t assume it will automatically work in the same way in the UK or elsewhere. You need to identify why your range addresses gaps in a local market place and be prepared to adapt to meet retailer needs, explains Simon Waring, Managing Director of Green Seed UK.
The UK is perhaps the most innovative grocery retail market in Europe. British consumers are keen to experiment, seek out convenient solutions and authentic specialities. Even in tough economic times they are prepared to pay for quality. Value means more profitable partnership with